Children’s business box

Client

ING

Services

Promotions
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Briefing

Develop an online platform where young teens can start their own business to make some extra pocket money.

Solution

When kids open an ING Jongerenrekening they receive a Bizznizz-case with advertising materials for their business. The interactive website presents tips en news, members can seek contact with other young entrepreneurs and with a special online tool it’s possible to keep track of income and expenses.

Results: More than 6000 kids have started their own Bizznizz.

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