Rewards pay off
Reward marketing is one of the most concrete, cost-effective and measurable methods to increase interest in a product or brand, increase conversion and encourage customers to repeat their purchases. An extensive analysis of 48 promotional reward campaigns in six European markets shows how much rewards pay off. The results show that promotional reward campaigns lead to and deliver better ROI each year.
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The power of promotional reward campaigns
Every brand is dealing with economic uncertainty and shifting consumer behaviours created by this pandemic. In response, many are cutting marketing budgets. What is certain is that there will be brands that win and brands that lose. And the brands that have the best chances will be those that are able to do more with less. Our white paper, based on research by Nielsen and an analysis of 48 promotional reward campaigns for leading brands, aims to help marketers boost incremental sales by 3-8% with significantly lower budgets.