ABN AMRO MeesPierson is a leading private bank that was going to celebrate its 300th anniversary.
This celebration was first planned to be in-person gathering.
Then the COVID-19 pandemic hit and we had to think of a new solution. So how might we engage ABN AMRO MeesPierson’s clients in a way that they would appreciate and remember?
Instead of bringing clients together to celebrate, we divided something of great value into 40,000 unique pieces and sent one piece to each client.
We commissioned contemporary artist Joseph Klibansky to create his largest painting to date, measuring 38 square metres, expressing an optimistic vision of human progress.
We mailed each client a piece of the artwork and a link to a film about how and why it was made. We also created an online application allowing recipients to pinpoint the exact location of their piece within the bigger picture