Instead of bringing clients together to celebrate, we divided something of great value into 40,000 unique pieces and sent one piece to each client.
We commissioned contemporary artist Joseph Klibansky to create his largest painting to date, measuring 38 square metres, expressing an optimistic vision of human progress.
We mailed each client a piece of the artwork and a link to a film about how and why it was made. We also created an online application allowing recipients to pinpoint the exact location of their piece within the bigger picture