Shell Motorsport

Bluetooth® Remote Control Collection

For the first time ever the world of Shell Motorsport comes together in one collection.

Volume increase 8,7%
1.4m Total units sold
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First ever Bluetooth® Remote Control diecast car models

Each car comes with an electric engine. With just one Bluetooth Remote Control Smart Battery your whole collection can become remote controlled.

Not just an App

Each car comes with an electric engine. With just one Bluetooth Remote Control Smart Battery your whole collection can become remote controlled.

A jam-packed game

Each car comes with an electric engine. With just one Bluetooth Remote Control Smart Battery your whole collection can become remote controlled.

Campaign
toolkit

Each car comes with an electric engine. With just one Bluetooth Remote Control Smart Battery your whole collection can become remote controlled.

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Tailored to
each market

Each car comes with an electric engine. With just one Bluetooth Remote Control Smart Battery your whole collection can become remote controlled.

The simple
secret behind
premium succes

In an extensive research, we analyzed data from tens of dozens of promotional campaigns from the past five years. When we reviewed the impact of those campaigns, we discovered a highly effective success factor. Results showed that sticker-based promotions lead to exceptionally good ROI rates.